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For the past 25 years Rituals has been inspiring customers to find a balance in life by turning everyday routines into more meaningful moments. Unfortunately, the world today is off-balance, and it's up to us all to improve this while we can. We want to take more responsibility and that's why we’re rethinking the way we do business. Therefore, we've introduced the profit pledge.
Sacred Forests
The indigenous Arhuaco community have been protecting their land in Colombia for as long as anyone can remember. This area contains some of the world's most bio-diverse rainforests, which are hugely important in the fight against climate change. Sadly over time, a lot of this land has been taken from them due to activities like logging and mining. We are sponsoring the Arhuaco to help them reclaim, reforest and protect their land for generations to come. In collaboration with the conservation enterprise Sacred Forests, our goal is to protect 200,000 hectares of land.
Super Chill
50% of young adults suffer from stress, anxiety, or depression. It's a scary figure - but what if we started to teach kids how to build their mental resilience from a young age? That's exactly what the Super Chill foundation is trying to do. Super Chill is a free, easy-to-use app for kids aged 6+. Using fun, accessible games and exercises like yoga, meditation, mindfulness and breathwork, the app teaches children to identify and express emotions and build mental resilience. They want to encourage kids to see their mind as their superpower – something they can use to transform moments of discomfort into moments of chill. With their mission to reach 10 million children, they hope to build a future generation of kids with a healthy and positive mindset.
Tiny Miracles
Rituals is the founding partner and proud supporter of Tiny Miracles since 2011. This foundation and social enterprise has an important mission: to help find a scalable solution to end poverty and inspire others to do the same. With the Profit Pledge, we sponsor the foundation that provides healthcare and education to communities in Mumbai, India. We also work with Tiny Miracles as a supplier - our co-designed products handmade by the women of Tiny Miracles provide life-changing income for them and their families.