At Rituals, we care for the community and the world around us. Our B Corp™ status is just the beginning, as we continuously work hard every day to make positive changes.

What is B Corp™?

B Corp is one of the most respected certifications when it comes to social and environmental performance, transparency, and accountability.

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Our journey

What We've Achieved So Far

2011

Tiny Miracles

Rituals became a proud supporter of Tiny Miracles, a foundation helping some of the most excluded communities in Mumbai.

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Tiny Miracles

2017

First Refill

We introduced the very first refill concept for our iconic body creams.

First Refill

2020

Natural Origin Ingredients

The Ritual of Ayurveda was the first collection we reformulated to contain at least 90% natural origin ingredients.

Natural Origin Ingredients

2022

Rituals became a B Corp™

After a rigorous assessment, we were delighted to meet high standards of social and environmental performance.

Rituals became a B Corp™

Sustainability Report 2023

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Sustainability Report 2022

From our commitment to Net-Zero, to planting, protecting or restoring 5 million trees, this is our sustainable story of 2022.

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Sustainability Report 2021

Learn more about our sustainability efforts in the year we proudly became a B Corp.

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Sustainability Report 2020

Our first ever report details our efforts, goals and achievements.

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