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Limited Edition

Winter essentials

New

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Up to 50% off*

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Sale

Up to 50% off*

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Created with the world's best perfumers

New Private Collection

The Ritual of Jing

Our Most Calming Collection

The Ritual of Hammam

Your Authentic Spa Experience

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Self-care Levelled Up

New Limited Edition: Intuitia

Post-holiday inner peace

Winter essentials

Elevate your winter routine with essential home fragrances, nurturing body care, and skincare essentials.

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  • Post-holiday inner peace

    Winter essentials

    Elevate your winter routine with essential home fragrances, nurturing body care, and skincare essentials.

    Shop Now
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Winter essentia...
Wellbeing
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Winter essentia...
Wellbeing
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Winter essentia...
Wellbeing
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Bath productsShop Now
Fragrance sticks & refillsShop Now
Skincare for herShop Now
Value packsShop Now
Feel-good yoga for a confidence boostHit Play
Dinner party styling ideas you'll loveTry them
The art of fragrance zoning your homeMakes scent
How you're giving back with our 10% Profit PledgeREAD ALL
Hand balms that beat the coldShop Now
Make-upShop Now
Private Collection: New scentsShop Now
48hrs whipped hydrationShop Now
Bath productsShop Now
Fragrance sticks & refillsShop Now
Skincare for herShop Now
Value packsShop Now
Feel-good yoga for a confidence boostHit Play
Dinner party styling ideas you'll loveTry them
The art of fragrance zoning your homeMakes scent
How you're giving back with our 10% Profit PledgeREAD ALL
Hand balms that beat the coldShop Now
Make-upShop Now
Private Collection: New scentsShop Now
48hrs whipped hydrationShop Now
Bath productsShop Now
Fragrance sticks & refillsShop Now
Skincare for herShop Now
Value packsShop Now
Feel-good yoga for a confidence boostHit Play
Dinner party styling ideas you'll loveTry them
The art of fragrance zoning your homeMakes scent
How you're giving back with our 10% Profit PledgeREAD ALL
Hand balms that beat the coldShop Now
Make-upShop Now
Private Collection: New scentsShop Now
48hrs whipped hydrationShop Now

Best in Class

Award-winning products

The Sunday Times Style Beauty Awards 2024

The Sunday Times Style Beauty Awards 2024

Global Green Beauty Awards 2024

Global Green Beauty Awards 2024

Vogue Beauty Awards 2024

Vogue Beauty Awards 2024

Care and Impact Initiative: Danish Beauty
Awards 2025

Discover

Top trending products

From body creams and serums to home fragrances, these top picks are making waves for their high-quality ingredients and innovative formulations.

  • Discover

    Top trending products

    From body creams and serums to home fragrances, these top picks are making waves for their high-quality ingredients and innovative formulations.

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The best way to find your favourite collection is to test them all out. Find your nearest store and let our staff guide you through all our different fragrances.

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About Rituals

Better the balance

  • Certified B Corp™
    Purpose-drivenProud to be B Corp™

    Rituals is Certified B Corp™ - meaning we are a company that uses business as a force for good.

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    PackagingOur refills

    Enjoy your favourite products just with less packaging!

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    ImpactThe 10% Profit Pledge

    We guarantee that we will use 10% of our net profit to support causes that improve the wellbeing of people and planet.

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