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Coming Soon in the heart of London

UK's First Ever Mind Oasis

Step away from the hustle of London and into the UK’s first-ever Mind Oasis - a sanctuary to slow down, reset, and reconnect. Whether you need a moment of peace or a deeper wellbeing journey, this is your go-to destination for calm in the capital. Opening early November, stay tuned...

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    Purpose-drivenProud to be B Corp™

    Rituals is Certified B Corp™ - meaning we are a company that uses business as a force for good.

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    Enjoy your favourite products just with less packaging!

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    ImpactThe 10% Profit Pledge

    We guarantee that we will use 10% of our net profit to support causes that improve the wellbeing of people and planet.

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