At Rituals, we care for the community and the world around us. Our B Corp™ status is just the beginning, as we continuously work hard every day to make positive changes.

What is B Corp™?

B Corp is one of the most respected certifications when it comes to social and environmental performance, transparency, and accountability.

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Our journey

What We've Achieved So Far

2011

Tiny Miracles

Rituals became a proud supporter of Tiny Miracles, a foundation helping some of the most excluded communities in Mumbai.

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Tiny Miracles

2017

First Refill

We introduced the very first eco-conscious refill concept for our iconic body creams.

First Refill

2020

Natural Origin Ingredients

The Ritual of Ayurveda was the first collection we reformulated to meet our 90% natural origin goal.

Natural Origin Ingredients

2022

Rituals became a B Corp™

After a rigorous assessment, we were delighted to meet the highest standards of social and environmental performance.

Rituals became a B Corp™

Sustainability Report 2023

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Sustainability Report 2022

From our commitment to Net-Zero, to planting, protecting or restoring 5 million trees, this is our sustainable story of 2022.

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Sustainability Report 2021

Learn more about our sustainability efforts in the year we proudly became a B Corp.

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Sustainability Report 2020

Our first ever report details our efforts, goals and achievements.

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