We take a holistic approach when selecting our ingredients, packaging, materials and fabrics, taking multiple aspects into account to make actual sustainable choices. Reducing the environmental impact of our business is key to us and is constantly on our minds. To do so, we measure, monitor and initiate improved practices throughout the company, from packaging & ingredients to operations, and supply chain.
OUR PACKAGING
With every product we develop, we work to create packaging that is optimally fit for purpose in terms of functionality, the use of the resources, waste reduction and the environmental impact. We’re committed to realising our goal of zero-waste packaging by 2025; meaning all our products will be either refillable, recyclable and/or made from recycled material. Next to that, we follow the principles of the 3 Rs: Refill, Reduce, Recycle.
LIFE-CYCLE ASSESSMENTS
All of our packaging is assessed by The LCA Centre, according to the forensic life-cycle assessment (LCA) method. This helps us to understand the environmental impact of our current and future packaging solutions and possible alternatives, and to make rational decisions on all materials that we use.
LEARN MORE ABOUT THE LCA CENTRE
Our Refill Collection
Fewer materials, less waste, better for the planet. Find how much they reduce below.*
*These savings are based on the usage of five refills on one original product packaging. For the car perfume this is based on using one refill packaging. This is external verified research conducted by the LCA Centre.
Body cream
CO2 | 66%
ENERGY | 56%
WATER | 26%
Fragrance sticks
CO2 | 42%
ENERGY | 55%
WATER | 60%
Skincare
CO2 | 74%
ENERGY | 69%
WATER | 75%
Hand wash
CO2 | 61%
ENERGY | 66%
WATER | 75%
Car perfume
CO2 | 40%
ENERGY | 41%
WATER | 37%
Shave cream
CO2 | 62%
ENERGY | 60%
WATER | 36%
Men's care
CO2 | 45%
ENERGY | 43%
WATER | 32%
Annual Reduction number 2020
Thanks to our loyal customers buying our eco friendly refill assortment, we significantly saved on water, waste,
energy and CO2e used. Find how much we saved in 2020 only.
Less water
We save 8.5 million litres.
3.4 full size Olympic swimming pools.
Less waste
237.000 kg
Less material used
Reduced CO2
We have saved the equivalent of 1411 return flights from Amsterdam - New York.
Less energy
We save the amount of energy equal to the annual use of 1.806 households.
RECYCLED PLASTICS
In 2020, we introduced recycled PET plastic for our body creams, body scrubs, bath foams, shower oils and fragrance sprays. Our aim is to further increase the share of recycled materials in our product packaging.
FEWER MATERIALS
Our iconic shower foam has a lightweight can that reduces the use of aluminium by 10%. Over the years, we have made our gift set packaging smaller and stopped using carton boxes for multiple products. These are perfect examples of how we work on both visible and invisible packaging reductions. And we won't stop here, we will keep on reducing the amount of materials we use.
GREEN OPERATIONS & RESPONSIBLE SUPPLY CHAINS
At Rituals, we mainly work with specialised European partners for the manufacturing and distribution of our products. This means that besides paying attention to the sustainability efforts for our own stores & offices, we engage with our suppliers and distribution partners to reduce the impact of the production & distribution of our products.
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Frequently asked questions
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